Here’s what you’ll be doing:

• Strategy & Planning: Develop and implement overarching digital marketing strategies aligned with business objectives, target audience insights, and market analysis.
• Campaign Management: Lead the end-to-end planning, execution, and optimization of multi-channel digital campaigns across platforms like Google Ads, social media (e.g., Facebook, Instagram, LinkedIn), email marketing, and display advertising.
• SEO/SEM Optimization: Drive organic and paid search performance through advanced SEO techniques, keyword research, technical optimizations, and effective SEM campaign management.
• Content & Social Media Strategy: Collaborate with content creators to develop engaging digital content strategies and manage social media presence to foster community and drive engagement.
• Analytics & Reporting: Establish robust tracking and reporting mechanisms. Analyze campaign performance data, identify trends, provide actionable insights, and optimize strategies for maximum ROI.
• Conversion Rate Optimization (CRO): Identify opportunities to improve website and landing page performance, conducting A/B tests and implementing changes to boost conversion rates.
• Market & Competitor Analysis: Continuously monitor industry trends, digital marketing innovations, and competitor activities to identify new opportunities and maintain a competitive edge.
• Collaboration & Mentorship: Partner effectively with sales to ensure lead quality, product for successful launches, and provide guidance or mentorship to junior team members when appropriate.